What Actually Matters on Social Media
Everyone talks about engagement rates and follower counts. We’re obsessed with revenue and leads. Here’s what actually impacts your business and what’s just noise. Vanity Metrics That Don’t Matter Follower Count: Having 100K followers with 0.5% engagement is meaningless. Having 5K followers with 8% engagement is gold. Followers without engagement are just numbers. They don’t […]
Stop Making Ads. Start Making Content.
Professional product photography doesn’t convert on social media. User-generated content does. Here’s exactly how to produce authentic ads that people don’t scroll past. The Problem With “Ads” Most paid social ads look like ads. They’re professionally shot. Perfectly lit. Perfectly composed. And nobody trusts them. People have learned to spot corporate advertising from a mile […]
Why Your LinkedIn Profile Matters More Than Your Website
Enterprise buyers research founders before they ever talk to your sales team. If your LinkedIn profile is generic, they’re researching your competitors instead. Here’s how we position founders as category experts. Your LinkedIn Profile Is Your First Sales Meeting Most founder profiles are terrible. Generic. Boring. Nobody cares. You need your profile to communicate expertise, […]
TikTok Growth Without Going Viral
Everyone says consistency is key on TikTok. Post every day. Post multiple times a day. Post at the same time daily. Post, post, post. The logic seems right. But it’s not the full story. We’ve seen accounts with one video a day grow faster than accounts posting 5x daily. Here’s why. Consistency Matters, But Not […]
