Case Study
E-Commerce: From Money-Losing Ads to 6.2:1 ROAS
The Problem
An e-commerce retailer was spending $1.5K per month on Instagram and TikTok ads with absolutely nothing to show for it. Their ROAS was 2:1. For e-commerce, that’s basically losing money. Every dollar spent was only returning two dollars. Their previous agency had them running generic product photography ads like it was 2012.
What We Did
Stopped making ads. Started making content. We produced 50+ pieces of authentic, user-generated content style ads. Real people using products. This felt like recommendations from friends, not corporate advertising.
Built hyper-specific audience segments. New customers get different messaging than repeat buyers. Different age groups get different products. Different interests get different angles. Instead of broad targeting, we targeted 15 specific segments.
Tested constantly and scaled winners immediately. Every week, 10-15 different variations. Different creative, different copy, different CTAs. We tracked everything and killed what didn’t work within days.
Optimized daily, not weekly. No waiting for reports. Every day we looked at performance and moved money to winners. Bad campaigns got shut down. Good campaigns got scaled.
The Results
6.2:1
ROAS (vs 3:1 industry avg)
+340%
YoY Revenue Growth
$340K
Attributed Revenue
